Studio Vrijdag is a graphic design agency based in Utrecht, founded by Seda Angenent and Sappho Panhuysen.
The Studio is all about clear, functional and intelligent design
with continuous focus on typography, material and colour.
Vrijdag produces visual communication and branding for
both corporations and cultural institutions and has the
experience and network to coordinate an entire project.

Studio Vrijdag Westerkade 30 3511 HC Utrecht T 030 2300072

Club HKU

Club HKUFor this showcase festival we created name, concept and campaign. The work of Mr. Beam was featured on the pandhof Sinte Marie, the festival venue. We decided to include Mr. Beam for the campaign as well. In the studio of photographer Arjan Benning, they projected several patterns on the 3D logo of Club HKU. The analogue character was emphasized by using models, smoke, lights.