Studio Vrijdag is a graphic design agency based in Utrecht,
with a comprehensive range of skills. The studio is all about
clear, functional and intelligent design with a continuous
focus on typography, material and colour. Vrijdag produces
visual communication and branding for educational
cultural institutions, corporations and the
self-employed… more

Studio Vrijdag Westerkade 30 3511 HC Utrecht T 06 43694080

Club HKU

Club HKUFor this showcase festival we created name, concept and campaign. The work of Mr. Beam was featured on the pandhof Sinte Marie, the festival venue. We decided to include Mr. Beam for the campaign as well. In the studio of photographer Arjan Benning, they projected several patterns on the 3D logo of Club HKU. The analogue character was emphasized by using models, smoke, lights.